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Cheez-It

Leo Burnett, Chicago

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Cheez-it “Hunchback” (01:00)# Virtually everybody is familiar with the Hunchback of Notre Dame, a monster who haunted medieval Paris. In this spot, too, a horrible monster terrifies the residents of a small village. The creature is apparently hell-bent on defending something or other and continually chasing people off. The end brings a treacherous dénouement. There never was a hunchback – it was just a normal fellow citizen who wanted to defend his crackers and simultaneously have a good time.

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Cheez-it "Hunchback" (01:00)# Virtually everybody is familiar with the Hunchback of Notre Dame, a monster who haunted medieval Paris. In this spot, too, a horrible monster terrifies the residents of a small village. The creature is apparently hell-bent on defending something or other and continually chasing people off. The end brings a treacherous dénouement. There never was a hunchback – it was just a normal fellow citizen who wanted to defend his crackers and simultaneously have a good time.

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