
Chevrolet
Goodby Silverstein & Partners, San Francisco
[1.12.158]
More Info
There’s no doubt that cars play a special role in the lives of US consumers, something Chevrolet got straight to the heart of with its Centennial campaign. Then & Now takes us through classic American landscapes and scenes that include a Chevy. It leans hard on nostalgia without becoming too saccharine, showing us the good old days that we enjoyed and are – hopefully – still living through.
#Auto22
- Client Chevrolet
- Ad Agency Goodby Silverstein & Partners, San Francisco
- Art Director Jamie Barrett, Jeff Goodby
- Copywriter Tyler McKeller
- Director Lance Acord
More: Goodby Silverstein & Partners San Francisco
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