Chevrolet
Commonwealth// McCann, Detroit
[1.22.122]
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CHEVY SILVERADO
The Sopranos SuperBowl Ad
A recreation of the iconic ‘Sopranos’ opening credits, this spot – one of the favorites from this year’s Super Bowl provides a welcome flashback to one of TV’s greatest series. Jamie-Lynn Sigler, who played the mob family’s daughter, shows off Chevrolet’s new all-electric 2024 Silverado EV in a drive from Manhattan to New Jersey, the same journey originally made in the show’s opening credits by Tony Soprano in his 1999 Chevy Suburban. She ends her drive – by meeting up with Robert Iler, her brother A.J. on the show.
- Client Chevrolet
- Ad Agency Commonwealth// McCann, Detroit
- Creative Director Bob Guisgand , Duffy Patten
- Director David Chase