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Chili’s

Mischief @ no fixed address, New York

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CHILI’S
You Deserve Them More Than Kids Do #
In a bid for adults to also indulge in the guilt-free joys of so-called “kids’ food” like chicken crispers, this campaign shows a stone-faced adult interviewing children about grown-up responsibilities. Asking hard hitting questions like, “Do you worry about your credit score?” and, “How’s your asset liquidity?”, the spot for Chili’s argues that adults deserve the pleasures of fast food more than kids do.

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CHILI’S You Deserve Them More Than Kids Do # In a bid for adults to also indulge in the guilt-free joys of so-called “kids’ food” like chicken crispers, this campaign shows a stone-faced adult interviewing children about grown-up responsibilities. Asking hard hitting questions like, “Do you worry about your credit score?” and, “How’s your asset liquidity?”, the spot for Chili’s argues that adults deserve the pleasures of fast food more than kids do.

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