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China Airlines

Leo Burnett, Taipei

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China Airlines “Souvenirs From Travel”#
What an interesting turn in airline advertising! Usually one gets to see all the good stuff being brought from a vacation, all sorts of reasons for you to travel more, not in this ad for China Airlines. This kind of dark and cheeky spot shows what travelling may bring you, like getting unexpectedly pregnant, injured, inked, fat, married or plagued by a cursed keepsake. Pay-off: “You never know what travel will bring into your life. Let’s go find out.”

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China Airlines “Souvenirs From Travel”# What an interesting turn in airline advertising! Usually one gets to see all the good stuff being brought from a vacation, all sorts of reasons for you to travel more, not in this ad for China Airlines. This kind of dark and cheeky spot shows what travelling may bring you, like getting unexpectedly pregnant, injured, inked, fat, married or plagued by a cursed keepsake. Pay-off: “You never know what travel will bring into your life. Let’s go find out.”

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