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Choclairs
Leo Burnett, Toronto
[3.95.113]
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“Yeah, Yeah, Yeah” + “Numbers” [00:30]# Mouthwatering images of creamy, whipped chocolate being smothered between crispy thin wafers and covered in milk chocolate all over again. Meanwhile, there is a bombardment of zany, hand-scrawled supers such as, “Look at dat — ooh I love it,” which we also hear in a crazy leering voice on the soundtrack. It is the voice of one’s craving, we gather. MVO: “Choclairs. For that three 0’clock craving that can’t be ignored.” In “Judy,” we see a businesswoman sitting at her desk with nothing but her conscience to taunt her cravings. A voice which represents the craving for something sweet tells her that 27% of Canadian women choose chocolate over sex. And since the chances of her having sex at three o’clock in the afternoon are pretty slim, she should give in. “Hey, the numbers don’t lie,” Judy agrees, opening her drawer.
- Client Choclairs
- Ad Agency Leo Burnett, Toronto
- Art Director Martin Shewchuk
- Copywriter Martin Shewchuk
- Production Company Avion Films, Toronto
- Director George Morita
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