Archive

Shop

Choclairs

Leo Burnett, Toronto

[3.95.113]

More Info

“Yeah, Yeah, Yeah” + “Numbers” [00:30]# Mouthwatering images of creamy, whipped chocolate being smothered between crispy thin wafers and covered in milk chocolate all over again. Meanwhile, there is a bombardment of zany, hand-scrawled supers such as, “Look at dat — ooh I love it,” which we also hear in a crazy leering voice on the soundtrack. It is the voice of one’s craving, we gather. MVO: “Choclairs. For that three 0’clock craving that can’t be ignored.” In “Judy,” we see a businesswoman sitting at her desk with nothing but her conscience to taunt her cravings. A voice which represents the craving for something sweet tells her that 27% of Canadian women choose chocolate over sex. And since the chances of her having sex at three o’clock in the afternoon are pretty slim, she should give in. “Hey, the numbers don’t lie,” Judy agrees, opening her drawer.

More: Leo Burnett Toronto

More: Choclairs

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Choclairs

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
"Yeah, Yeah, Yeah" + "Numbers" [00:30]# Mouthwatering images of creamy, whipped chocolate being smothered between crispy thin wafers and covered in milk chocolate all over again. Meanwhile, there is a bombardment of zany, hand-scrawled supers such as, "Look at dat --- ooh I love it," which we also hear in a crazy leering voice on the soundtrack. It is the voice of one's craving, we gather. MVO: "Choclairs. For that three 0'clock craving that can't be ignored." In "Judy," we see a businesswoman sitting at her desk with nothing but her conscience to taunt her cravings. A voice which represents the craving for something sweet tells her that 27% of Canadian women choose chocolate over sex. And since the chances of her having sex at three o'clock in the afternoon are pretty slim, she should give in. "Hey, the numbers don't lie," Judy agrees, opening her drawer.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.