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Abbott Mead Vickers (AMV) BBDO, London

[5.07.037]

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Choice FM “60” (00:28) #
This commercial was made using a special
camera that can take 10,000 images a
second. In slo-mo, we see a bullet
shooting its way through a variety of inanimate objects, causing the objects to
explode into surreal shapes reflecting the
force of the bullet as it rips through them.
By way of contrast to these images, a
soothing aria is playing in the background.
The last in the line of objects is the head
of a child. Shortly before the bullet hits it,
the bullet morphs into “Stop the bullets.
Kill the gun.”

More: Abbott Mead Vickers (AMV) BBDO London

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Choice FM “60” (00:28) # This commercial was made using a special camera that can take 10,000 images a second. In slo-mo, we see a bullet shooting its way through a variety of inanimate objects, causing the objects to explode into surreal shapes reflecting the force of the bullet as it rips through them. By way of contrast to these images, a soothing aria is playing in the background. The last in the line of objects is the head of a child. Shortly before the bullet hits it, the bullet morphs into “Stop the bullets. Kill the gun.”

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