Choice FM
Abbott Mead Vickers (AMV) BBDO, London
[5.07.037]
More Info
Choice FM “60” (00:28) #
This commercial was made using a special
camera that can take 10,000 images a
second. In slo-mo, we see a bullet
shooting its way through a variety of inanimate objects, causing the objects to
explode into surreal shapes reflecting the
force of the bullet as it rips through them.
By way of contrast to these images, a
soothing aria is playing in the background.
The last in the line of objects is the head
of a child. Shortly before the bullet hits it,
the bullet morphs into “Stop the bullets.
Kill the gun.”
- Client Choice FM
- Ad Agency Abbott Mead Vickers (AMV) BBDO, London
- Art Director Huw Williams
- Copywriter Gary Walker
- Production Company Therapy Films Ltd, London
- Director Malcolm Venville, London, Sean De Sparengo
More: Abbott Mead Vickers (AMV) BBDO London
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Choice FM
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.