With “Cites”, Amazon Prime Video France has collaborated with French artist Abd Al Malik on a twelve-part series that was not only produced for, but also entirely on, TikTok.

Luis Gaitán: “A content native idea that opens a new path in our industry. Imagine the pitch to the brand: guys, we’re going to create the first Amazon Prime Video series that will not live in your platform but in TikTok, and we’ll craft it playing 100% with the creative tools and storytelling this platform offers to its users. We’re a lot that probably thought of this kind of idea before and tried to pitch, but these guys did it and wonderfully. Healthy jealousy.”