
Citroën
BETC, Paris
[3.96.094]
More Info
Citroen Berlingo “Le Baptéme” [00:35]# The Berlingo, Citroen’s small delivery van, on its way to the harbour. BO: “Citroen could have told you how practical, beautiful and spacious the Berlingo is.” The car has arrived at the seafront, is now hoisted up on ropes so that it is dangling in front of an ocean liner. Instead of the bottle of champagne, normaly used to launch ships, it is the car that is crashed against the luxury liner. Upon impact the car’s airbag pops out. VO: “Instead, we tell you that the Berlingo is equipped to protect its most valuable property – yourself.”
- Client Citroën
- Ad Agency BETC, Paris
- Art Director Roland De Pierrefeu
- Copywriter Emmanuel de Arriba
- Production Company Les Producers, Levallois-Perret
- Director Roland Joffe