![Citroën](https://www.luerzersarchive.com/wp-content/uploads/1994/01/22974.jpg)
Citroën
Euro RSCG, Duesseldorf
[1.94.064]
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“Kuß” [00:35]#
An unusual way of demonstrating a car’s safety cell: to the strains of “Unchained Melody,” we see a man and a woman kissing passionately. Either the camera or they themselves seem to be turning around and around. Only after a moment do we realize that they are sitting in a car, that it’s the Citroen Xantia they’re sitting in that is turning over and over, yet remaining quite intact. Claim: Citroen. More than you expect.
- Client Citroën
- Ad Agency Euro RSCG, Duesseldorf
- Art Director Heiko Loggen
- Copywriter Josefa Dickebohm
- Production Company 1/33 Productions, Suresnes
- Director Kaye, Tony
More: Euro RSCG Duesseldorf
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