Citroën
BETC, Paris
[3.94.068]
More Info
“Les Imprévus” [00:30]# From a very low angle a cute rabbit sitting in the middle of the road. A car comes along. It’s the new Citroen Xantia. A FVO tells us that a driver must always have control over any kind of situation that may arise even unexpected ones. As the car breaks, a rapid series of transformations occurs: the rabbit turns into a grouse, into a deer, a wolf, a child, etc. The VO tells us that a Citroen Xantia is well equipped to handle all these situations, even the most unexpected ones. At this, a tree uproots itself, runs onto the street and into the car.
- Client Citroën
- Ad Agency BETC, Paris
- Art Director Thierry Vince
- Copywriter Anne-Cécile Tauleigne
- Production Company 1/33 Productions, Suresnes
- Director Kaye, Tony