Citroën
BETC, Paris
[3.94.069]
More Info
[00:45]#
While a young wife reads in a brochure how much easier life becomes for the driver of Citroen’s delivery truck, the Jumper, we watch her husband in a public washroom going through strange motions, he splashes water on his hitherto immaculate shirt, smears dust on his face and tousles his hair, All this to make an utterly disheveled and exhausted impression upon his arrival home. The reason for this ruse: on learning of all the energy a driver of a Jumper can save, the wife had already planned to make use of it otherwise: e.g. for the washing up, the shopping. Etc.
- Client Citroën
- Ad Agency BETC, Paris
- Art Director Christophe Caubel
- Copywriter Jean-Christophe Royer
- Production Company Summertime
- Director Hervé Hiolle