Citroën
BETC, Paris
[1.00.079]
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Citroen Saxo “Le Boxeur” [00:45]
The secret of success of a victorious boxer, it turns out, is shadowboxing while watching the TV screen where the new Citroën Saxo is being testdriven along a kind of slalom course.
- Client Citroën
- Ad Agency BETC, Paris
- Art Director Fabrice Delacourt
- Copywriter Olivier Desmettre
- Production Company Hamster, London
- Director Peter Smillie
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