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Euro RSCG, Milan

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Citroen Jumpy “Nitroglycerine” (02:40) #
A viral for Citroën’s small van, the
“Jumpy,” in which the basic idea behind
early 50s movie classic “Wages of Fear”
by Henri-George Clouzot is given a
humorous twist. The Jumpy proves to be
an extremely good performer when it
comes to suspension, road-holding, and
steering precision. The reliable braking
system also facilitates abrupt stops as, for
example, when cats scurry by without
causing any perceptible consequences for
driver or freight. Once the hazardous load
has been stored without damage in a
wooden cabin, however, a leaf falls from a
tree, causing the tank to explode. Tagline:
“New Citroen Jumpy. Every enterprise is
exceptional.”

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Citroen Jumpy “Nitroglycerine” (02:40) # A viral for Citroën’s small van, the “Jumpy,” in which the basic idea behind early 50s movie classic “Wages of Fear” by Henri-George Clouzot is given a humorous twist. The Jumpy proves to be an extremely good performer when it comes to suspension, road-holding, and steering precision. The reliable braking system also facilitates abrupt stops as, for example, when cats scurry by without causing any perceptible consequences for driver or freight. Once the hazardous load has been stored without damage in a wooden cabin, however, a leaf falls from a tree, causing the tank to explode. Tagline: “New Citroen Jumpy. Every enterprise is exceptional.”

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