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Citroën
BETC, Paris
[3.18.111]
More Info
Citroën “L’auto Stoppeur”
To celebrate the marque’s rich heritage, the beauty of its products, and the unique role they have played in popular culture, Citroën invites us to join it on a road trip through time. It features a hitchhiker traveling over a period of several decades, being given rides in an
ever-changing range of iconic models alongside constantly changing companions and in a variety of climatic conditions.
- Client Citroën
- Ad Agency BETC, Paris
- Creative Director Nicolas Lautier
- Art Director Matthieu Vivinis
- Copywriter Jean-Romain Sparano
- Production Company Insurrection
- Director Francois Rousselet
More: BETC Paris
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