Clarks “Shoe Repairer” (00:45) #
The long service life of a pair of Clarks
shoes is not to everyone’s liking. In this
commercial, it has, in fact, driven the
old shoemaker out of his mind. Even the
children travelling to school on the bus
find the grey-haired man to be a little
weird, the way he sits there on the back
seat talking to himself. There seems to
be one thing he just keeps whingeing
on about. Only when he is back in his
cobbler’s shop – right next to the Clarks
shoe store – and tries, in vain, to turn
the sign to “Open,” do we understand
why he has become such a grouch. Tagline:
“Built to fit. Fit to last.”