Clever Buoy
M&C Saatchi, Sydney
[3.15.001]
More Info
Website of sonar-controlled buoy that protects against shark attacks.
Tony Bradbourne: “A digital idea that has the potential to be lifesaving. A buoy that uses sonar to detect sharks and notify nearby lifeguards via satellite. It’s so simple but a great example of how digital is creating new solutions to seemingly daunting problems.”
- Client Optus
- Ad Agency M&C Saatchi, Sydney