Club Med
BETC, Paris
[1.90.122]
More Info
Club Med “Le Bonheur Debout” [00:45]# The campaign for Club Med operates with the slogans “Le bonheur couche” (translated literally: happiness lying down) and “Le bonheur debout” (translated literally: happiness standing up), referring to the different types of holidays to be had at these resorts – perfect holidays for those who like to relax during their holidays as well as for those who prefer to be active.
- Client Club Med
- Ad Agency BETC, Paris
- Art Director Daniel Van Vlaesselaert
- Copywriter Dominique Chevalier
- Production Company Pac, Paris
- Director Paul Weiland