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Clube de Criação de São Paulo
FCB, Sao Paulo
[3.17.066]
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Clube de Criação – Stone Milk Campaign
Animation used in this series of commercials is taken from the 2016 Brazilian Creative Festival. The Stone milk campaign draws on the Brazilian idiom “getting milk out of a stone,” which means to get a great outcome from an adverse situation, a message conveyed here using a simple but powerful black and white “Comet” motif.
- Client Clube de Criação
- Ad Agency FCB, Sao Paulo
- Creative Director Romero Cavalcanti , Joanna Soares Monteiro de Melo , Fabio Simões
- Art Director Stefano De Luccia , Rafael Beretta
- Copywriter Ricardo Porto
- Production Company LOBO/Vetor Zero, Sao Paulo
- Director Mateus de Paula Santos , Diogo Kalil
More: FCB Sao Paulo
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More: Clube de Criação
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