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McCann, Mumbai

[2.03.114]

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Coca-Cola “Soni Kudi – Punjabi” (01:00)#
This is how Coca-Cola is currently being advertised in India: in a Bollywood style, with its full colours lapsing into song and dance. In the first spot, three woman break down with their car somewhere in the countryside, but a farmer saves the day with the refreshment. A similar set-up in spot number two, though this time the price of 5 rupees for a mini bottle of Coke is shown off in effective style.

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Coca-Cola "Soni Kudi - Punjabi" (01:00)# This is how Coca-Cola is currently being advertised in India: in a Bollywood style, with its full colours lapsing into song and dance. In the first spot, three woman break down with their car somewhere in the countryside, but a farmer saves the day with the refreshment. A similar set-up in spot number two, though this time the price of 5 rupees for a mini bottle of Coke is shown off in effective style.

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