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Coca-Cola

Wieden + Kennedy, Amsterdam

[5.08.012]

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Coca-Cola: “Bird’s Nest” [01:00]# Cutely animated little birdies are going around the whole world collecting straws – preferably from Coca-Cola bottles. They use them to build a bird’s nest which resembles the big “Bird’s Nest,” i.e. the Olympic Stadium in Beijing, which was named thus on account of its architecture. From there, they enjoy a perfect view of the Olympic Games. Pay-off: “Live Olympic on the Coke Side of Life.“

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Coca-Cola: “Bird’s Nest” [01:00]# Cutely animated little birdies are going around the whole world collecting straws – preferably from Coca-Cola bottles. They use them to build a bird’s nest which resembles the big “Bird’s Nest,” i.e. the Olympic Stadium in Beijing, which was named thus on account of its architecture. From there, they enjoy a perfect view of the Olympic Games. Pay-off: “Live Olympic on the Coke Side of Life.“

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