Coca-Cola: “Heist” [01:00]# Also among the Super Bowl commercials was this one for Coca-Cola. A man is sleeping peacefully on his picnic blanket the perfect opportunity for the many insects buzzing around to make off with the Coke bottle next to him. Using the most subtle of techniques, and with the help of perfect teamwork, they manage to spirit the bottle away while butterflies engage in a ploy designed to distract attention. Afterwards, the booty is measured out into calyces and fairly divvied up between the insect purloiners. Pay-off: “Coca-Cola. Open happiness.”