Coca-Cola “The Pole”#
International pole dance champion Alberto Del Campo stars in this global campaign for Sprite and its brand new concept featuring the tagline “It’s haters season. Stay fresh.” Shot in a single take, the film shows Del Campo performing to a torrent of hate and abuse – “a weirdo thinking himself as graceful as a swan,” “a pervert with no balls,” etc. -– from the accompanying voiceover. Unfazed, Del Campo walks off the set laughing and confident.