Coca-Cola
Santo, Buenos Aires
[2.19.126]
More Info
Coca-Cola “The Pole”#
International pole dance champion Alberto Del Campo stars in this global campaign for Sprite and its brand new concept featuring the tagline “It’s haters season. Stay fresh.” Shot in a single take, the film shows Del Campo performing to a torrent of hate and abuse – “a weirdo thinking himself as graceful as a swan,” “a pervert with no balls,” etc. -– from the accompanying voiceover. Unfazed, Del Campo walks off the set laughing and confident.
- Client Coca-Cola
- Ad Agency Santo, Buenos Aires
- Creative Director Maxi Itzkoff
- Art Director Juan Ignacio Etchanique , Javier García Paz
- Copywriter Juan Manuel Quintero Betancur
- Production Company La Doble A, Buenos Aires
- Director Jo Roy
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