Coca-Cola
Virtue Worldwide, New York
[5.21.143]
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Coca Cola “Real Magic”# In the company’s first global brand platform in five years, Coca Cola (in collaboration with Virtue Worldwide) presents the “real magic” of living in the moment. This ethos celebrates human connection amidst the chaos of the modern world. This campaign involves a new brand design for Coca Cola, including a “hug” logo further emphasizing this theme of interconnectivity.
- Client Coca-Cola
- Ad Agency Virtue Worldwide, New York
- Creative Director Ciaran Bonass
- Art Director Imogen Wilson
- Production Company Heckler Singapore
- Director Riley Blakeway
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