Coca-Cola Zero “Elizabeth” + “Jim K.” (00:30) each #
Coke uses the candid-camera techniques
to lure its own attorneys onto slippery
ground. The spots to have come out of
this idea feature two Coke employees
who begin by telling the dumbfounded
Elizabeth Finn Johnson that they want to
sue Coke Zero due to the fact that, although it contains 0 calories, the beverage tastes just the same as Coke. Jim K.,
meanwhile, seeks to make it clear to
them that, if they sue Coke Zero, they
would also have to sue Coke, it being one
and the same company. Yet this does not
seem to bother the two Coke employees
– the coworkers on the Coke Zero team
work on another floor.