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Cocaine Routes

Circus, Santa Monica

[1.19.002]

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What better way to celebrate the launch of Narcos: Mexico on Netflix than
to give viewers a taste of what it’s like to have a “package” delivered.
More precisely, people will discover, with the help of a personalized
video experience, how the Cartel of Guadalajara distribute such goods
to their exact location.

Damian Nunez: “I really liked the simplicity of the idea, and the smart
integration of Google Maps and Google Street View with the show’s
footage. The personalization of the content is attractive and, by virtue
of this very simplicity alone, an interesting watch.”

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What better way to celebrate the launch of Narcos: Mexico on Netflix than
to give viewers a taste of what it’s like to have a “package” delivered.
More precisely, people will discover, with the help of a personalized
video experience, how the Cartel of Guadalajara distribute such goods
to their exact location.

Damian Nunez: “I really liked the simplicity of the idea, and the smart
integration of Google Maps and Google Street View with the show’s
footage. The personalization of the content is attractive and, by virtue
of this very simplicity alone, an interesting watch.”

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