Cochlear LTD
CHE Proximity, Sydney
[3.17.012]
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Cochlear LTD “Does Love Last Forever?”
Anyone watching this around six-minute-plus film has no real idea what is happening as we
share chance moments in the life of a couple. By deliberately excluding sequences in which lips can be read, however, the spot could – together with some rather negative body language – tell a completely different story to the version as interpreted by someone with good hearing once ambient noise is shut out. It is, in fact a hearing test by Cochlear LTD, a supplier of cochlear implants.
- Client Cochlear LTD
- Ad Agency CHE Proximity, Sydney
- Creative Director Brian Jefferson , Ant White , Ben Stainlay
- Production Company Glue Society, Sydney
- Director Will O’Rourke
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