Cofap
W/Brasil Publicidade, Sao Paulo
[2.93.061]
More Info
Cofap “Toothbrush” + “Heart Pacer” [00:30]# A presenter tries to sell us the idea of buying, in turn, a “reconditioned” toothbrush and a “reconditioned” pacemaker” instead of new ones. These items have the advantage of having been actually tested by consumers before coming into our possession, he claims. Of course has arguments strike us as preposterous but then a VO points out that many people buy reconditioned shock absorbers for their cars, which might be even ore dangerous.
- Client Cofap
- Ad Agency W/Brasil Publicidade, Sao Paulo
- Art Director Marcelo Nepomuceno
- Copywriter Ruy Lindenberg
- Production Company Jodaf Mixer, Sao Paulo
- Director João Daniel Tikhomiroff