Website of the Columbia Crest winery providing all kinds of useful facts about viticulture and using a crowdsourcing function to get its audience actively involved in the winemaking process.

Charlie Gschwend: “In advertising, crowdsourcing is oftentimes a crutch – a lazy way to come up with mediocre ideas. This campaign uses it to make something real. Along the way, it teaches people about the intricacies of making wine. Whether a crowdsourced wine will be drinkable or not remains to be seen.”