Comcast
Goodby Silverstein & Partners, San Francisco
[5.08.029]
More Info
Comcast: “Rabbit” [00:30]# Field research done in the manner of
internet provider Comcast: a genetically
manipulated rabbit turns into a rabbit/
panther. The rabbit/panther, which can
already run faster as a result, is given two
extra turbines on top of that. The turbodriven
rabbit/panther shoots across the
ice and is shaved. A fighter pilot high on
caffeine joins up with the turbo-driven
rabbit/panther, subsequently chasing it
down a ski jump in Switzerland. Pay-off:
“We never stop making fast faster. Comcast
High-Speed Internet with Power-
Boost.”
- Client Comcast
- Ad Agency Goodby Silverstein & Partners, San Francisco
- Art Director Nick Spahr
- Copywriter Mike McKay
- Production Company Biscuit Filmworks
- Director Noam Murro