Come Protected Project
Be Free, São Paulo
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Come Protected Project “Rubber-O-Vision”#
An ad filmed from the perspective of a condom during a variety of sexual encounters, the aim being to impress on people the importance of both sexual freedom and safe sex. Made for World AIDS Day, the spot encourages people to indulge their own sexual preferences and to respect sexual diversity, all the while being aware of the dangers of unprotected sex.
- Client Come Protected Project
- Ad Agency Be Free, São Paulo
- Art Director José Pedro Bortolini, Gustavo "Guives" Leal, Be Free, São Paulo, Higor Franco
- Copywriter Chico Lucas
- Production Company Fernando Dumitriu
- Director Be Free, São Paulo, Fernanda Magalhães
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