Congstar/ launch brand campaign (00:45) #
A riot of animated colour is used to announce
the launch of new telecommunications
brand Congstar. As at the drivethru
window of a fast-food restaurant,
one can place one’s order via the intercom.
Once the order is placed, comic
burgers appear on the screen and text
message fries fall out of the clouds into a
white mouth. This, in turn, spits them out
as symbols which fly up into the sky
where they are transformed into winged
envelopes. Symbols are subsequently
picked out by a hand and packed into a
Congstar paper cone. Voice-over: “From
now on, telecommunication is as simple
as fast food. Mobile phone and broadband
as flexible as you. You want it? You
get it.”