Connect Boundless Internet
TBWARAAD, Dubai
[6.19.025]
More Info
Connect Boundless Internet “Big Families: Al Mouwalled”#
What do people do without wifi? For Lebanese people, it’s apparently procreation. In one spot, we see Abou Khalaf’s family get ready for a family photo, only to see that it is huge, with 15 kids. This is a really cheeky, documentary-like campaign. The two spots also have funny innuendo titles: Al Mouwalled” (The Generator) and “Abou Khalaf” (Father Of All Successors), both hint at an inexhaustible capacity to have children.
- Client Connect Boundless Internet
- Ad Agency TBWARAAD, Dubai
- Creative Director Manuel Borde , Fouad Abdel Malak
- Art Director Pedro Velasquez , Oswaldo Sa
- Copywriter Leonardo Konjedic
- Production Company City Films
- Director Jad Eid
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