Connect Boundless Internet “Big Families: Al Mouwalled”#
What do people do without wifi? For Lebanese people, it’s apparently procreation. In one spot, we see Abou Khalaf’s family get ready for a family photo, only to see that it is huge, with 15 kids. This is a really cheeky, documentary-like campaign. The two spots also have funny innuendo titles: Al Mouwalled” (The Generator) and “Abou Khalaf” (Father Of All Successors), both hint at an inexhaustible capacity to have children.