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Coordown

Publicis, New York

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CoorDown “Not Special Needs”
A commercial in which the logic of so-called “special needs” for Down Syndrome patients is
questioned by those who know best – the people themselves. After a series of hilarious suggestions as to what those special needs might entail – dinosaur eggs, cat massages, suits of armor, “celebrity awakenings” – it is stated that, just like ordinary people, what they really need is education, jobs, opportunities, love, etc.

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CoorDown “Not Special Needs” A commercial in which the logic of so-called “special needs” for Down Syndrome patients is questioned by those who know best – the people themselves. After a series of hilarious suggestions as to what those special needs might entail – dinosaur eggs, cat massages, suits of armor, “celebrity awakenings” – it is stated that, just like ordinary people, what they really need is education, jobs, opportunities, love, etc.

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