Coordown
Publicis, New York
[3.17.121]
More Info
CoorDown “Not Special Needs”
A commercial in which the logic of so-called “special needs” for Down Syndrome patients is
questioned by those who know best – the people themselves. After a series of hilarious suggestions as to what those special needs might entail – dinosaur eggs, cat massages, suits of armor, “celebrity awakenings” – it is stated that, just like ordinary people, what they really need is education, jobs, opportunities, love, etc.
- Client Coordown
- Ad Agency Publicis, New York
- Creative Director Luca Pannese, Luca Lorenzini, Andy Bird
- Art Director Jen Wang
- Copywriter David Green
- Production Company Hungry Man, New York
- Director Wayne McClammy
More: Publicis New York
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