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Coors Brewers Ltd

BMB, London

[4.08.001]

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Carling Beer: “Explore Out” [00:90]# A team of explorers have taken shelter in a tent, waiting for an ice-storm to pass. Yet one has the idea of leaving the tent and wants one of the team to accompany him. At first, the others have nothing but scorn for the idea, but when he points out that today is his birthday, the entire group gets up and goes outside. “You know who your mates are” is the endline chosen by Carling Beer for its new brew.

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Carling Beer: "Explore Out" [00:90]# A team of explorers have taken shelter in a tent, waiting for an ice-storm to pass. Yet one has the idea of leaving the tent and wants one of the team to accompany him. At first, the others have nothing but scorn for the idea, but when he points out that today is his birthday, the entire group gets up and goes outside. “You know who your mates are” is the endline chosen by Carling Beer for its new brew.

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