![Coverboy](https://www.luerzersarchive.com/wp-content/uploads/2017/08/1445699_5_152db577245e2c2daadb712549762fc4.jpg)
Coverboy
Grey, New York
[4.17.184]
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The first “CoverBoy” to act as a makeup model for cosmetics producer
CoverGirl.
Hugo Veiga: “Often seen as futile, fashion can make a powerful statement.
This simple idea won the attention it deserves but, most importantly, raised
the questions the world needs.”
- Client CoverGirl
- Ad Agency Grey, New York
- Creative Director Marco Pupo, Joao Coutinho, Alice Ericsson
- Art Director Michael Bengtsson
- Copywriter Jennifer Andrews
- Production Company aWHITELABELproduct
- Director Crystal Moselle
More: Grey New York
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