In a surreal take on television fads, Tubi’s SuperBowl spot follows a boy with curious deformity; a fleshy cowboy hat which forms part of his head (it is as strange as it sounds). He is picked on for his cowboy defect by other kids with different fleshy hats until he sees that Westerns are back in fashion, showing that you should embrace your passions instead of succumbing to peer pressure.