Creativity Cannot be Crushed
Bartle Bogle Hegarty (BBH), New York
[02.24.140]
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SAMSUNG
Creativity Cannot Be Crushed
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In a pointed riposte to Apple’s Crush film, Samsung highlights that simple human creativity will triumph over technological advancements. While their competitor showed how technology will physically crush traditional tools of creativity, Samsung’s spot portrays a young girl salvaging a battered guitar to sing a song.
- Client Samsung
- Ad Agency Bartle Bogle Hegarty (BBH), New York
- Creative Director Estefânio Holtz
- Art Director Sofía Gahn
- Production Company No Face Studio
- Director Zen Pace
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