Crest
Saatchi & Saatchi, New York
[4.06.018]
More Info
Crest “Catch” (01:00) #
A romantic spot for toothpaste brand
Crest. Something appears to be flying
through town, yet neither the young
man standing in the high-rise nor the
one in the supermarket are successful in
their attempt to catch “it.” Throughout
the one-minute spot – which plays to
the strains of a love song – one wonders
what the guys are reaching out into
the air for. Finally, however, one of them
is lucky and checks to see what he has
in his hands. And it is then that the
pretty “sender” appears, having previously
dispatched the fresh-breath kiss
all the boys were so crazy to get their
hands on.
- Client Crest
- Ad Agency Saatchi & Saatchi, New York
- Art Director Lea Ladera
- Copywriter Sara Rose
- Production Company Anonymous Content, Culver City
- Director Garth Davis