Crest “Puppets” (00:45) #
This emotional spot for Crest toothpaste
shows how marvellous a smile can be. In
the backstage room of a theatre, two
wooden puppets come to life, casting shy
glances in the direction of each other
with their big eyes. Gently, he brushes
the hair from her face to discover that
she has no mouth. Once he takes his
own mouth from his face and quite literally presents her with his smile, the spell
is broken and the two begin to hold
hands. Pay-off: “Your smile is yours to
share.”