Creu Roja
Saatchi & Saatchi, Madrid
[2.90.122]
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Red Cross “Jeans” [00:45]# A young guy comes home to his wittily furnished apartment – eyeballs on the stereo, a nude picture of a mermaid, etc. We hear the title song of the movie “Footloose” as he gets out of his city clothes, feeds his goldfish, takes a shower, sprays his armpits in front of a life-size Travolta poster in matching pose. He rolls back on his bed to pull on his jeans – in the manner much favored in jeans commercials. But as he leaves the house, he also puts on a white jacket with a Red Cross on the back and hurries to his ambulance. “Become a Red Cross volunteer.”
- Client Creu Roja
- Ad Agency Saatchi & Saatchi, Madrid
- Art Director Pepe Rosas
- Copywriter Cuca Canals
- Production Company Group Films, Barcelona
- Director Jaime de la Pena
More: Saatchi & Saatchi Madrid
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