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Creu Roja

Saatchi & Saatchi, Madrid

[2.90.122]

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Red Cross “Jeans” [00:45]# A young guy comes home to his wittily furnished apartment – eyeballs on the stereo, a nude picture of a mermaid, etc. We hear the title song of the movie “Footloose” as he gets out of his city clothes, feeds his goldfish, takes a shower, sprays his armpits in front of a life-size Travolta poster in matching pose. He rolls back on his bed to pull on his jeans – in the manner much favored in jeans commercials. But as he leaves the house, he also puts on a white jacket with a Red Cross on the back and hurries to his ambulance. “Become a Red Cross volunteer.”

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Red Cross "Jeans" [00:45]# A young guy comes home to his wittily furnished apartment - eyeballs on the stereo, a nude picture of a mermaid, etc. We hear the title song of the movie "Footloose" as he gets out of his city clothes, feeds his goldfish, takes a shower, sprays his armpits in front of a life-size Travolta poster in matching pose. He rolls back on his bed to pull on his jeans - in the manner much favored in jeans commercials. But as he leaves the house, he also puts on a white jacket with a Red Cross on the back and hurries to his ambulance. "Become a Red Cross volunteer."

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