Cross Border Vending Machine
Alexandre Jutras, Philippe Leblanc, Andrew Lord, Steven Morie
[03.24.259]
More Info
ONLINE ONLY
On July 4, the iconic Coffee Crisp—a Canadian chocolate bar—was available in the US for just one special day, but there was a quirky twist: it could only be gifted by a Canadian.
A one-of-a-kind vending machine was placed at the Canada–US border crossing at Peace Arch Park in Vancouver, BC, where Canadians invited their American neighbours to get a free Coffee Crisp.
The stunt celebrated the spirit of friendship and cooperation between the two countries, showcasing Canadian generosity and good-natured fun.
- Client Nestle
- Creative Director Alexandre Jutras
- Art Director Philippe Leblanc
- Copywriter Andrew Lord, Steven Morie
- Executive Creative Director Anne-Claude Chénier
- Chief Strategy Officer Michel-Alex Lessard
- Senior Strategy Director Robyn Hutman
- VP, Creative Lead Alexandre Gadoua
- Associate Creative Director François-Julien Rainville
- Account Director Valérie Roy
- Production House Magic Circle
- Director Eva Martinez
- Director of Photography Evangelos Desborough
- Fixer David Noreau
- Fixer / Production Assistant Kirk Gilchrist
- Machine Operator Jhonny Familia
- Sound Operator Andrés Felipe Valero Amórtegui
- Offline Editor Paul Bergeron
- Colourization Élie Veilleux
- Sound Mixer Karl de Serres
- Motion Designer Andre Navarre
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