CRUZ VERMELHA – RED CROSS SÃO PAULO
Help Plus # In a clever parody of online streaming services, Red Cross São Paulo has created a faux platform called Help Plus where the monthly subscription profits go towards donations for the charity. Built around the concept of the “subscription guilt” that can be felt when not streaming enough films, the campaign allays any guilty feelings by using the fee for humanitarian aid (while also advertising humorous fake films and summaries).