
CURA VIVA
CR+K, Basel
[1.21.071]
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Cura Viva Long-Term Care “Rosemary’s story”#
An elderly German woman narrates her life story, brought to life in 3D animation. We learn about Rosemary’s life, from her childhood during World War II, escape from – and return to – East Germany behind the Iron Curtain and how she finds happiness later in life. Her story serves as a reminder that a career in long-term health care is an opportunity to not only help others, but also to become part of their history.
- Client CURA VIVA
- Ad Agency CR+K, Basel
- Creative Director Christian Bircher
- Art Director Christian Bircher, Christian Bircher, Filip Wolfensberger
- Copywriter Wolfram Scherer
- Production Company roofstudio.tv
- Director Guto Terni
Related Work
Lurzer’s Archive
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