Currys PC World
Abbott Mead Vickers (AMV) BBDO, London
[1.19.068]
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Currys PC World “Christmas Upgrade”#
What better way to stake out your position as the tech retailer of choice for everyone than to launch a festive spot combining a traditional format with amazing digital twists – intercutting tech innovations from recognizable brands with ancient customs and characters taken straight from the Victorian era. A butler addressed by the lady of the house as “Google,” and a street vendor selling his products from a very hi-tech oven …? Currys PC World makes it all possible.
- Client Currys PC World
- Ad Agency Abbott Mead Vickers (AMV) BBDO, London
- Creative Director Andy Clough, Richard McGrann
- Art Director George Hackforth-Jones
- Copywriter Jack Smedley
- Production Company Biscuit Filmworks
- Director Andreas Nilsson
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