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Czech Red Cross

Comtech Can, Prague

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Czech Red Cross “Someone Else”#
To celebrate its centenary, Czech Red Cross launched this campaign with the message about its most important mission – that of helping others. Many of us, by contrast, are often just too lazy, scared, or cannot be bothered to help people in need. Yet we cannot, of course, rely on someone else to help instead of us. Because that “Someone Else” might not actually exist.

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Czech Red Cross “Someone Else”# To celebrate its centenary, Czech Red Cross launched this campaign with the message about its most important mission – that of helping others. Many of us, by contrast, are often just too lazy, scared, or cannot be bothered to help people in need. Yet we cannot, of course, rely on someone else to help instead of us. Because that “Someone Else” might not actually exist.

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