D&AD Pre-rolls
BETC, Paris
[4.15.002]
More Info
An online browser extension that acts as a filter to block boring and annoying ads.
Levi Slavin: “Pre-rolls. The internet’s uninvited guest. A guest that sits in your chair, eats the last of the chicken, and talks through your favorite show. D&AD’s Ad Filter replaces the usual yelling nonsense with Pencil winners. So simple. You’re still watching ads, but you don’t feel like hurling your laptop across the room. Isn’t great advertising great?”
- Client D&AD (Design and Art Direction), London
- Ad Agency BETC, Paris
- Creative Director Olivier Apers
- Art Director Jonathan Baudet-Botella, Alphons Conzen
- Copywriter Adrian Skenderovic