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D&AD Pre-rolls

BETC, Paris

[4.15.002]

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An online browser extension that acts as a filter to block boring and annoying ads.

Levi Slavin: “Pre-rolls. The internet’s uninvited guest. A guest that sits in your chair, eats the last of the chicken, and talks through your favorite show. D&AD’s Ad Filter replaces the usual yelling nonsense with Pencil winners. So simple. You’re still watching ads, but you don’t feel like hurling your laptop across the room. Isn’t great advertising great?”

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An online browser extension that acts as a filter to block boring and annoying ads.

Levi Slavin: “Pre-rolls. The internet’s uninvited guest. A guest that sits in your chair, eats the last of the chicken, and talks through your favorite show. D&AD’s Ad Filter replaces the usual yelling nonsense with Pencil winners. So simple. You’re still watching ads, but you don’t feel like hurling your laptop across the room. Isn’t great advertising great?”

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