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Daffy’s
Johannes Leonardo, New York
[4.10.120]
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Daffy’s: “Fitting Dance” [03:27]# A rather different kind of spot: before the main feature begins, visitors to this New York movie theater get to see a commercial. On the screen, people are dancing through a showroom, piling on more and more clothes from fashion chain Daffy’s as they do so. Moviegoers are, however, a little startled when this fashion show morphs into a live act, with the dancers previously seen on the screen suddenly appearing in the aisles of the theater, continuing their colorful choreography in the thick layers of apparel they have since donned. Super: “Daffy’s. High Fashion. Low prices.”
- Client Daffy’s
- Ad Agency Johannes Leonardo, New York
- Art Director Jan Jacobs
- Copywriter Leo Premutico
- Production Company Paranoid US, Amsterdam
- Director AB/CD/CD
More: Johannes Leonardo New York
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