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Daimler AG
antoni garage
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Daimler AG, Mercedes-Benz GLE “In The Long Run”#
The very title of this ad evokes the feelings it ultimately wants to express. It tells a family story that moves us to tears, focusing on topics such as dedication, love, and – above all – patience.
We see a mother overcome the many difficulties she has had to face in her bid to get closer to her dream. The ultimate aim is to position the SUV as a modern family car and not, as it is usually depicted in ads, as an “offroad adventure vehicle.”
- Client Daimler AG
- Ad Agency antoni garage
- Creative Director Matthias Schmidt, Veit Moeller, Christian Kies, Christopher Hoene, Patrick Klebba
- Art Director Mathias Wilke
- Copywriter Matti Lietsch
- Production Company Iconoclast Germany
- Director Niclas Larsson
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