Daimler AG
antoni garage, London
[3.19.017]
More Info
Daimler AG “The Journey That Changed Everything” # What at the first glance looks like a Western film is actually Mercedes-Benz’ latest global brand film, released in honor of International Women’s Day on March 8th. It shows the world’s first long-distance – 106 km! – drive in a car from Mannheim to Pforzheim in Germany, a twelve-hour journey made in 1888 by Bertha Benz (1849-1944). The short documents the challenges she faced along the way and her perseverance in the face of hardships. #Auto22
- Client Daimler AG
- Ad Agency antoni garage, London, antoni garage
- Creative Director Alice Bottaro
- Copywriter Andre Santa Cruz
- Production Company ANORAK Film
- Director Sebastian Strasser